Technology Management Seminar in Problem Solving – Week 6 Weekly Summary
The class wrapped up in week 6 with some meaty content. Porter’s 5 forces played a big role this week both in discussion questions and in the homework. Those five forces being (1) threat of substitute products or services, (2) supplier power, (3) buyer power, (4) threat of new entrants, (5) rivalry among existing competitors.
Porter’s three generic strategies also made an appearance in the homework this week, those being (1) broad cost leadership, (2) broad differentiation, or (3) a focused strategy. In examining these for application to the scenario, I emphasized the difference between a broad appeal strategy (strategies 1 and 2) and a focused strategy (strategy 3), ultimately advocating for a focused strategy.
Porter stayed in the center of the discussion with an additional discussion question about Porter’s value chain, a concept that makes the suggestion that businesses examine their processes in terms of a series of linked steps, each adding some value to the overall process. By analyzing the steps in each process, companies may be able to reveal steps that would benefit from either process reengineering or automation, perhaps increasing the value that step adds to the process (for example, by lowering processing costs).
The paper this week also involved some discussion of first mover advantage. First mover advantage can be described as occurring when a business is first to market with some sort of innovation resulting in a significant improvement in competitive advantage. The example given in the text was FedEx’s development of customer self-service software, an innovation that has since been adopted by almost every major shipper in the industry.
Another course done. One left. Six weeks to finishing. Then Adam’s IPod will have to find someplace else to go. I’ve been thinking about that a lot, but trying not to get too far down the path- the last six weeks still need my attention and I’m finding it easier and easier to push the current task aside and think about what is further down the road.