The concept was simple; win a video iPod from Adam. The execution was a bit more complicated. The reasoning was too twisted to even get into.
I started thinking of domains that would have a chance against the flood of domains that other people were entering into the contest. Then I stopped. Then I started. Then I stopped starting and decided to take a different approach. The New Plan was to think of a domain that would qualify, but have a hook, something to catch Adam’s eye.
In my head it sounded great. Offer to take the iPod to various places, then blog / podcast about where the iPod had been. I wouldn’t really “take ownership” of the iPod, it would still be Adam’s. Adam’s iPod would become a virtual Travelling Mack. Everyone would be a winner, Adam gets to keep the iPod (in spirit), everyone who doesn’t get the iPod would get to check in and see that it was being put to good use, and I would get some motivation to go places and blog/podcast about where the iPod had been. Those voices were enough to pull the trigger and register WheresAdamsIPod.com. All that was left to do to enter the contest was to post a message officially entering the contest.
If I win the iPod, I’ll take Adam’s iPod all kinds of places (some interesting, some ordinary, use your imagination) and blog / podcast about where the iPod has been.
Podcasting, power in the hands of the ordinary people.
And with that it was done. The die had been cast.